# Justuno: review and real cost

AI popups, banners and quizzes plus anonymous visitor ID to grow email and SMS lists.

Verdict: Good, with caveats (5 of 8 checks). Rank 1 of 3 in Pop-ups and forms. Developer: Justuno. Listing: https://apps.shopify.com/justuno-pop-ups-email-conversion

Suits growing brands that want strong targeting, testing and hands-on help from the Justuno team. The catch is price: there is no free plan, and a store with 65,000 visits a month pays up to $299.

## Monthly cost

| Store size | Plan | Per month | Arithmetic |
|---|---|---|---|
| 300 orders | 10K Lite | $59 | 10,000 sessions = at most 10,000 unique visitors, so 10K Lite at $59 covers it [1] |
| 2,000 orders | 100K Lite | $299 | 65,000 sessions = up to 65,000 unique visitors, which needs 100K Lite at $299 [1]. If unique visitors stay under 50,000, 50K Lite is $199 |
| 10,000 orders | 500K Lite | $699 | 330,000 sessions = up to 330,000 unique visitors, which needs 500K Lite at $699 [2]. If unique visitors stay under 250,000, 250K Lite is $499 |

## Checks

- [x] Free to start: 14-day free trial on Lite plans [1].
- [x] Prices public at every size: Lite prices are published for every visitor tier up to 5 million a month [2].
- [ ] Built for Shopify: The listing does not show the Built for Shopify badge [1].
- [ ] Rated 4.7 or higher: Rated 4.6 on the Shopify App Store, below 4.7 [1].
- [x] 500+ merchant reviews: 670 reviews on the Shopify App Store [1].
- [ ] Works with Shopify Flow: Shopify Flow is not listed under Works with [1].
- [x] You can take your data: Justuno's help centre says you can import and export profiles in the Audience area and pull analytics through its API [3][4].
- [x] Security report named: Justuno's trust centre lists a SOC 2 Type II report [5].

## Plans

- 10K Lite: $59/month. Email and SMS capture, templates, flyouts, message bars, embedded promos, quizzes, surveys, upsells. Limits: Up to 10,000 monthly unique visitors; 5 live workflows
- 20K Lite: $99/month. Same as 10K Lite plus white glove onboarding. Limits: Up to 20,000 monthly unique visitors
- 50K Lite: $199/month. Same as 20K Lite. Limits: Up to 50,000 monthly unique visitors
- 100K Lite: $299/month. Same as 20K Lite. Limits: Up to 100,000 monthly unique visitors
- 250K Lite: $499/month. Same as 20K Lite. Limits: Up to 250,000 monthly unique visitors
- 500K Lite: $699/month. Same as 20K Lite. Limits: Up to 500,000 monthly unique visitors; bigger tiers to 5 million
- Done-For-You: From $299/month. Everything in Lite plus ongoing services, unlimited features, dedicated account manager, Slack channel, 30-day free trial. Limits: Up to 20,000 visitors at the starting price

## Overview

Justuno is a popup and list-growth tool for email and SMS capture, with quizzes, spin-to-win, exit offers, banners and flyouts [1]. AI Smart Timing decides when to show each offer, and Spotlight identifies anonymous visitors to power abandonment flows [1]. It syncs with Klaviyo, Attentive, Omnisend, Postscript and Iterable [1].

The Done-For-You plan adds a dedicated account manager and ongoing strategy, design and optimisation from Justuno's team [2].

## Pricing

Lite plans are priced by monthly unique visitors: $59 for 10,000, $99 for 20,000, $199 for 50,000, $299 for 100,000, $499 for 250,000 and $699 for 500,000 [1][2]. Annual billing saves 10% [1]. A store can't have more unique visitors than sessions, so we price each store at its session count: $59, $299 and $699 a month. Done-For-You starts at $299 a month for 20,000 visitors, and Spotlight visitor ID is extra [2].

## Merchants

Justuno is rated 4.6 from 670 reviews, with 80% five-star and 4% one-star ratings [1]. Merchants praise list growth, conversion gains, deep customisation and hands-on support and onboarding [1]. Low-rated reviews mention extra charges when traffic ran over the plan, cancelling through support, and editor glitches [6].

## Data

You can import and export profiles in the Audience area, and pull analytics data with a private API key [3][4]. Justuno's trust centre lists a SOC 2 Type II report, with controls such as data encryption and penetration testing [5]. It does not say there where data is stored [5].

## Sources

1. [Pop-Ups & Spotlight by Justuno - Shopify App Store](https://apps.shopify.com/justuno-pop-ups-email-conversion), Shopify App Store, accessed 2026-10-08
2. [Justuno | Pricing](https://www.justuno.com/pricing), Justuno, accessed 2026-10-08
3. [Justuno 1-to-1 Profiles](https://hub.justuno.com/article/480-justuno-1-to-1-profiles), Justuno Knowledge Base, accessed 2026-10-08
4. [Access Your Analytics Data with the Justuno API](https://hub.justuno.com/article/1060-accessing-analytics-via-api), Justuno Knowledge Base, accessed 2026-10-08
5. [Justuno Trust Center](https://trust.justuno.com/), Justuno, accessed 2026-10-08
6. [Pop-Ups & Spotlight by Justuno reviews (1-2 stars, newest)](https://apps.shopify.com/justuno-pop-ups-email-conversion/reviews?ratings%5B%5D=1&ratings%5B%5D=2&sort_by=newest), Shopify App Store, accessed 2026-10-08

Canonical: https://app-stack-cost.com/apps/justuno/