# Privy: review and real cost

Popups, signup forms and optional email and SMS marketing for growing a store's contact list.

Verdict: Read the fine print (4 of 8 checks). Rank 3 of 3 in Pop-ups and forms. Developer: Privy Operations. Listing: https://apps.shopify.com/privy

Fine for a small store that wants easy popups and may add email later. The catch is billing: the popup plan climbs with page views, and recent reviews complain about unexpected charges and trouble cancelling.

## Monthly cost

| Store size | Plan | Per month | Arithmetic |
|---|---|---|---|
| 300 orders | Pop Ups & Displays | $24 | 10,000 sessions = at least 10,000 page views: the 10,000 tier at $24 [2]. More pages per visit means $48 (25,000) or $84 (50,000) |
| 2,000 orders | Pop Ups & Displays | $168 | 65,000 sessions = at least 65,000 page views: the 100,000 tier at $168 [2]. Above 100,000 page views it is $300 (200,000) |
| 10,000 orders | Pop Ups & Displays | $420 | 330,000 sessions = at least 330,000 page views: the 500,000 tier at $420 [2]. Above 500,000 page views it is $600 (1,000,000) |

## Checks

- [x] Free to start: 15-day free trial with no credit card required [2].
- [x] Prices public at every size: Page-view tiers for the popup plan are listed up to 3.5 million page views [2].
- [ ] Built for Shopify: The listing does not show the Built for Shopify badge [1].
- [ ] Rated 4.7 or higher: Rated 4.5 on the Shopify App Store, below 4.7 [1].
- [x] 500+ merchant reviews: 4,208 reviews on the Shopify App Store [1].
- [ ] Works with Shopify Flow: Shopify Flow is not listed under Works with [1].
- [x] You can take your data: Privy's knowledge base explains how to export contacts to a CSV file [3].
- [ ] Security report named: Privy's data processing addendum names no SOC 2 report or ISO 27001 certificate [4].

## Plans

- Pop Ups & Displays: $24/month. Unlimited popups and displays, all popup types, advanced targeting, multi-step and quiz forms, third-party sync, templates. Limits: Up to 10,000 page views a month; $48 for 25,000, $84 for 50,000, $168 for 100,000, $300 for 200,000, $420 for 500,000
- Email: $30/month. Unlimited email sends, popups, flows, segmentation, reporting, 250 SMS credits. Limits: Up to 1,500 mailable contacts; moves up a tier automatically as contacts grow
- Email and SMS: $45/month. Everything in Email plus SMS marketing, SMS targeting and automation. Limits: Up to 1,500 email contacts and 1,250 SMS credits

## Overview

Privy is a list-growth app with popups, signup forms and optional email and SMS marketing [1]. The popup plan includes unlimited popups, all popup types, advanced targeting, multi-step forms and quizzes, and sync to other tools [1]. Collected contacts sync to Shopify and to tools such as Klaviyo [2].

Attentive bought Privy in 2021 and said it would run as a standalone division [5].

## Pricing

The Pop Ups & Displays plan is priced by monthly page views: $24 for 10,000, $84 for 50,000, $168 for 100,000 and $420 for 500,000 [2]. Every session has at least one page view, so our three stores pay at least $24, $168 and $420 a month, and more if shoppers view several pages. Email starts at $30 a month for 1,500 mailable contacts, and you move up a tier automatically when you pass the limit [2].

## Merchants

Privy is rated 4.5 from 4,208 reviews, with 75% five-star and 4% one-star ratings [1]. Merchants like the easy popup builder, list growth and having popups, email and SMS in one place [1]. Recent low ratings focus on billing: charges above the chosen plan, charges after uninstalling, and support that is hard to reach [6].

## Data

Contacts export to a CSV file sent by email, or straight to a linked account [3]. Privy's data processing addendum lists Amazon Web Services in the United States as its cloud host [4]. It does not name a SOC 2 report or ISO 27001 certificate [4].

## Sources

1. [Privy - Email, SMS & Pop Ups - Shopify App Store](https://apps.shopify.com/privy), Shopify App Store, accessed 2026-10-08
2. [Privy Pricing | Email & SMS Plans](https://www.privy.com/pricing), Privy, accessed 2026-10-08
3. [Exporting Contacts](https://help.privy.com/docs/learn/contact-management/export-contacts), Privy Knowledge Base, accessed 2026-10-08
4. [Data Processing Addendum](https://www.privy.com/data-processing-addendum), Privy, accessed 2026-10-08
5. [Attentive achieves Privy takeover](https://globalventuring.com/corporate/attentive-achieves-privy-takeover/), Global Venturing, accessed 2026-10-08
6. [Privy reviews (1-2 stars, newest)](https://apps.shopify.com/privy/reviews?ratings%5B%5D=1&ratings%5B%5D=2&sort_by=newest), Shopify App Store, accessed 2026-10-08

Canonical: https://app-stack-cost.com/apps/privy/