# Smile: review and real cost

Points, referrals and VIP tiers for Shopify stores, priced by monthly orders.

Verdict: Easy pick (8 of 8 checks). Rank 1 of 3 in Loyalty and referrals. Developer: Smile.io. Listing: https://apps.shopify.com/smile-io

Small stores that want a free or $15 loyalty program with room to grow should install it [1]. The catch is Growth's $20 per extra 100 orders, which takes a 10,000-order store to $1,699 a month [1].

## Monthly cost

| Store size | Plan | Per month | Arithmetic |
|---|---|---|---|
| 300 orders | Essential | $15 | 300 orders is above Free's 200; Essential covers up to 500 for a flat $15 [1]. |
| 2,000 orders | Growth | $199 | 2,000 orders is above Standard's 1,000; Growth includes 2,500 orders for $199 [1]. |
| 10,000 orders | Growth | $1,699 | Growth $199 + (10,000 − 2,500) ÷ 100 × $20 = $199 + $1,500 = $1,699. Plus would be $999 + 25 × $5 = $1,124 a month but is billed yearly only [1][3]. |

## Checks

- [x] Free to start: A free plan covers up to 200 orders a month, and paid plans have a 14-day trial [1].
- [x] Prices public at every size: Growth's $199 fee and $20 per extra 100 orders are public, so even 10,000 orders can be priced without a quote [1][3].
- [x] Built for Shopify: The listing shows the Built for Shopify badge [1].
- [x] Rated 4.7 or higher: Rated 4.9 on the Shopify App Store [1].
- [x] 500+ merchant reviews: 4,622 reviews on the Shopify App Store [1].
- [x] Works with Shopify Flow: Shopify Flow is listed under Works with, and Flow triggers come with Essential [1][2].
- [x] You can take your data: Smile Admin exports customers to CSV, XLSX or JSON [4].
- [x] Security report named: Smile names a current SOC 2 Type II audit report, audited every year [6][7].

## Plans

- Free: $0. Points, rewards, referrals, branding, multi-language, POS. Limits: Up to 200 orders a month
- Essential: $15/month. Loyalty page, free product rewards, nudges, analytics, Shopify Flow triggers, 1 integration. Limits: Up to 500 orders a month
- Standard: $79/month. Bonus events, points on product pages, subscription rewards, loyalty segments, 2 integrations. Limits: Up to 1,000 orders a month
- Growth: $199/month + $20 per 100 orders over 2,500. Loyalty Hub, VIP tiers, benchmarks, unlimited integrations. Limits: 2,500 orders a month included
- Plus: $999/month, billed yearly + $5 per 100 orders over 7,500. Migration and launch plan, program monitoring, priority support, API access. Limits: 7,500 orders a month included; yearly billing only
- Enterprise: Contact for quote. Unlimited orders and integrations, custom API rate limits, data warehouse sync. Limits: For retailers with over $40M in yearly revenue

## Overview

Smile runs points, referral and VIP programs for Shopify stores. It has been on the App Store since December 2014 [1]. Every plan, including Free, has points, rewards, referrals and branding; paid plans add a loyalty page, nudges and, on Growth, VIP tiers [1].

## Pricing

Plans are priced by monthly orders [1]. Free covers 200 orders, Essential costs $15 for 500, Standard $79 for 1,000 and Growth $199 for 2,500 [1]. Above that, Growth adds $20 for each extra 100 orders, so a 10,000-order store pays $1,699 a month [1]. Plus costs $999 a month billed yearly, includes 7,500 orders and charges $5 per extra 100, which is $1,124 at 10,000 orders if you commit for a year [3].

## Merchants

Smile is rated 4.9 from 4,622 reviews [1]. Merchants praise the easy setup, the POS and Klaviyo connections and responsive support [1]. Of 93 one- and two-star reviews, recent ones cite slow support, unexpected charges and widgets that did not display [8].

## Data

You can export customers from Smile Admin as CSV, XLSX or JSON [4]. The Smile API is only on Plus and Enterprise [5]. Smile names a current SOC 2 Type II audit report, available through its security hub, and an annual third-party penetration test [6][7].

## Sources

1. [Smile: Loyalty Program Rewards - Shopify App Store](https://apps.shopify.com/smile-io), Shopify App Store, accessed 2026-10-08
2. [Smile pricing](https://smile.io/pricing), Smile.io, accessed 2026-10-08
3. [Understand usage-based pricing](https://help.smile.io/en/articles/10131405-understand-usage-based-pricing), Smile.io, accessed 2026-10-08
4. [Filter and export customers](https://help.smile.io/en/articles/4036251-filter-and-export-customers), Smile.io, accessed 2026-10-08
5. [Smile API overview](https://help.smile.io/en/articles/4036313-smile-api-overview), Smile.io, accessed 2026-10-08
6. [Security and compliance](https://help.smile.io/en/articles/security-compliance), Smile.io, accessed 2026-10-08
7. [Smile Plus and Enterprise](https://smile.io/enterprise), Smile.io, accessed 2026-10-08
8. [Smile: Loyalty Program Rewards reviews - Shopify App Store](https://apps.shopify.com/smile-io/reviews), Shopify App Store, accessed 2026-10-08

Canonical: https://app-stack-cost.com/apps/smile-io/