# Triple Whale: review and real cost

Ecommerce analytics and attribution with a pixel, dashboards and the Moby AI operator.

Verdict: Read the fine print (3 of 8 checks). Rank 3 of 3 in Analytics and attribution. Developer: Triple Whale. Listing: https://apps.shopify.com/triplewhale-1

Start on the free plan for a one-screen view of sales, ads and first- and last-click attribution, and move to Foundation at $219 a month if you need multi-touch attribution [1]. The catch: paid plans are 12-month commitments priced by revenue tier, and Triple Whale does not publish the tier prices [2].

## Monthly cost

| Store size | Plan | Per month | Arithmetic |
|---|---|---|---|
| 300 orders | Foundation (from $219) | Quote | Multi-touch attribution starts on Foundation, listed from $219 a month [1]. Triple Whale prices by annual GMV ($216,000 here) and does not publish its tiers, so the price for this store needs a quote [2]. |
| 2,000 orders | Foundation | Quote | Foundation is priced by annual GMV ($1,440,000 here); Triple Whale does not publish tier prices, so you need a quote [2] |
| 10,000 orders | Foundation | Quote | Foundation is priced by annual GMV ($7,200,000 here); Triple Whale does not publish tier prices, so you need a quote [2] |

## Checks

- [x] Free to start: A Free plan with no time limit includes dashboards, the Triple Pixel and first- and last-click attribution [1].
- [ ] Prices public at every size: Paid plans are priced by annual GMV, and the tier prices are not published [2].
- [ ] Built for Shopify: The listing does not show the Built for Shopify badge [1].
- [ ] Rated 4.7 or higher: Rated 4.0 on the Shopify App Store, below 4.7 [1].
- [ ] 500+ merchant reviews: 91 reviews on the Shopify App Store, under 500 [1].
- [ ] Works with Shopify Flow: Shopify Flow is not listed under Works with on the listing [1].
- [x] You can take your data: Triple Whale documents CSV export from any attribution dashboard table [3].
- [x] Security report named: Triple Whale names SOC 2 Type 2 and says SOC 2 compliance covers every tier [2].

## Plans

- Free: $0. 10 users, ad, Amazon, email and SMS integrations, 12-month lookback, first- and last-click attribution, standard post-purchase survey, Triple Pixel. Limits: 12-month data lookback
- Foundation: $219/month (listed; priced by annual GMV). Multi-touch attribution, creative and product analytics, Sonar Optimize and Sonar Send, cohorts and segments, custom dashboards and SQL editor, Moby AI operator. Limits: 12-month subscription; price rises with revenue tier
- Automate: $749/month (listed; priced by annual GMV). Everything in Foundation plus Moby Automations, Moby Specialists, creative generation, contextual benchmarks, autonomous actions. Limits: 12-month subscription; price rises with revenue tier
- Enterprise: Contact sales. Incrementality testing, media mix modeling, retail data, custom onboarding, SOC 2 Type 2 and tailored agreements

## Overview

Triple Whale is an analytics and attribution platform for ecommerce, listed on the Shopify App Store since December 2020 [1]. It pulls sales, ads, email and subscription data into one view, tracks visitors with the Triple Pixel and adds Moby, an AI operator that answers questions and acts in ad accounts [1].

Paid plans add multi-touch attribution, custom dashboards and a SQL editor (Foundation), then scheduled AI automations (Automate) [1].

## Pricing

The Free plan costs nothing and covers dashboards with first- and last-click attribution [1]. Multi-touch attribution starts on Foundation, listed at $219 a month, and Automate is listed at $749 [1]. Triple Whale sets paid prices by annual GMV and moves you up a tier as revenue grows, but it does not publish the tiers, so growing and large stores need a quote [2]. Paid plans are 12-month subscriptions; you can pay monthly or prepay a year and get two months free [2].

## Merchants

Triple Whale is rated 4.0 from 91 reviews; 78% of ratings are five stars and 18% are one star [1]. Five-star reviews praise individual support staff and the depth of the tools [4]. Recent low ratings mention a misleading partner promotion, AI credits that cost extra, hard-to-reach support and VAT counted in revenue [4].

## Data

You can export any attribution dashboard table to CSV, though exports are manual, not scheduled [3]. Triple Whale names SOC 2 Type 2 on its pricing page and says SOC 2 compliance is available on every tier [2]. Where data is stored is not published.

## Sources

1. [Triple Whale - Shopify App Store](https://apps.shopify.com/triplewhale-1), Shopify App Store, accessed 2026-10-08
2. [Pricing - Triple Whale](https://www.triplewhale.com/pricing), Triple Whale, accessed 2026-10-08
3. [Export Attribution Data to CSV](https://kb.triplewhale.com/en/articles/6894080-export-attribution-data-to-csv), Triple Whale Help Center, accessed 2026-10-08
4. [Reviews: Triple Whale (newest)](https://apps.shopify.com/triplewhale-1/reviews?sort_by=newest), Shopify App Store, accessed 2026-10-08

Canonical: https://app-stack-cost.com/apps/triple-whale/