App Stack Cost

Aisles / Page builders / GemPages

GemPages review and real cost

Drag-and-drop page builder for Shopify landing, product and funnel pages, with AI layout tools.

Read the fine print4/8 checks passed#3 of 4 in page buildersBy GEMCOMMERCE CO., LTD4.9 from 4,257 App Store reviews

Verdict

Install it if you want unlimited custom pages and sales funnels for a flat $29 a month, whatever your order volume1. The catch is leaving: uninstalling reverts your pages to the theme, and exports only import back into GemPages3,4.

Install it if

  • Stores that want unlimited custom pages for one flat fee
  • Merchants who want sales funnels and post-purchase upsells in their page builder
  • Teams that like to start pages from an image, a URL or an AI chat

Skip it if

  • Stores that need their pages to survive if they remove the app
  • Buyers who need a SOC 2 or ISO 27001 report from the vendor
  • Stores that run their automations through Shopify Flow

Good

  • Unlimited published pages from $29 a month, with no order or traffic limit1,3.
  • Rated 4.9 from 4,257 reviews1.
  • Free plan with no time limit, plus a 30-day money-back guarantee on paid plans2,3.
  • Sales funnels, post-purchase upsells and A/B offer tests are built in1.

Not so good

  • The Free plan publishes only one page1.
  • Exports are .gempages files that only import into another GemPages store4.
  • Uninstalling reverts pages to your theme, and GemPages deletes your data after 2 days3.
  • Post-purchase upsells are volume-limited on Build and carry a commission on Optimize; the rate is not published2.
GemPages
Monthly bill by store size
  • 300 orders$29
    Build
  • 2,000 orders$29
    Build
  • 10,000 orders$29
    Build

The bill is a flat plan fee that does not grow with orders or traffic; it only rises if you want funnels and post-purchase upsells on Optimize ($59) or Enterprise ($199)1,2.

Public prices, billed monthly, checked October 8, 2026.

The eight checks

GemPages passes 4: read the fine print. What each check means.

  • Free to start: passedA Free plan with no time limit publishes one page1,3.
  • Prices public at every size: passedAll four plans have public flat prices, so the cost at every store size can be worked out1.
  • Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
  • Rated 4.7 or higher: passedRated 4.9 on the Shopify App Store1.
  • 500+ merchant reviews: passed4,257 reviews on the Shopify App Store1.
  • Works with Shopify Flow: failedShopify Flow is not listed under Works with on the listing1.
  • You can take your data: failedExports are .gempages files that only import into GemPages, and uninstalling reverts pages to your theme3,4.
  • Security report named: failedNo SOC 2 or ISO 27001 certification is named on GemPages' site or in its privacy policy5.

Pricing

PlanPriceIncludesLimits
Free$01,3Drag-and-drop editor, email and chat support1 published page
Build$29/month1,2CRO templates, AI image to layout (300 sections), 20 theme sections, live chat support, version historyUnlimited published pages; post-purchase upsell volume limited
Optimize$59/month1,2Sales funnels and post-purchase upsell, instant landing pages, unlimited AI image to layout, scheduled publishing, priority supportUnlimited published pages; commission on post-purchase upsells
Enterprise$199/month1,2All Optimize features, unlimited theme sections, video call supportNo commission on post-purchase upsells

The Free plan publishes one page1. Any store that needs more pays $29 a month for Build, which has unlimited published pages and no order or traffic limit, so the bill is the same at 300 or 10,000 orders a month1,3. Optimize ($59) adds sales funnels and post-purchase upsells with a commission, and Enterprise ($199) adds video-call support and drops the commission1,2. Annual billing is closed to new customers, and paid plans carry a 30-day money-back guarantee3.

Usage charges: No usage charges on page building. Post-purchase upsell volume is limited on Build, and Optimize charges a commission on upsell revenue at an unpublished rate; Enterprise has no commission2.. Free trial: None; the Free plan has no time limit, and paid plans have a 30-day money-back guarantee2,3.

How we worked out the bill

Store sizePer monthArithmetic
Small, 300 orders$29Free publishes only 1 page, so a store with several custom pages needs Build: flat $29 a month, unlimited published pages, no order or traffic limit1,3
Growing, 2,000 orders$29Flat $29 a month; Build has no order, session or page limit, so 2,000 orders a month cost the same1,3
Large, 10,000 orders$29Flat $29 a month; Build has no order, session or page limit, so 10,000 orders a month cost the same1,3

What it does

GemPages is a drag-and-drop page builder for Shopify, listed on the App Store since March 20171. You build home, product, collection and landing pages from 400+ CRO templates and sections, or start from an image or URL with GemAI1.

It also builds sales funnels with post-purchase upsells, downsells and A/B offer tests, plus countdowns, quantity breaks and bundles1. GemPages MCP lets you build and edit pages from an AI chat1.

  • Drag-and-drop editor with 400+ CRO templates and sections1.
  • GemAI turns an image or URL into an editable page layout1.
  • GemPages MCP lets you build and refine pages inside AI chats1.
  • Sales funnels with post-purchase upsells, downsells and A/B offer testing1.
  • Countdown, stock counter, quantity breaks and bundle elements1.
  • Version history: 50 records per page on Build, 100 on Optimize2.

What merchants say

GemPages is rated 4.9 from 4,257 reviews, and 96% of ratings are five stars1. Recent reviews praise fast, hands-on support, including help with code and product rich snippets1. The recent one- and two-star reviews mention charges after uninstalling, pages that break once live, and the price for very small stores6.

Complaints worth knowing

  • Several one-star reviews from April and May 2026 report charges after uninstalling6.
  • Recent low ratings mention pages that look different once live, and cart or bundle apps not working on GemPages pages6.
  • A July 2026 review calls the $59 Optimize plan too expensive for a small store6.

What the developer claims

Numbers the developer publishes about itself. We have not verified them.

  • GemPages says 10,000+ stores use the Build plan and 1,000+ use Optimize2.

Your data

On Build or higher you can export up to 20 pages at a time, but the .gempages file only imports into another GemPages store4. If you uninstall, your pages revert to the theme and GemPages deletes your data after 2 days3. The privacy policy says data may be processed in the United States and other countries, and it names no SOC 2 or ISO 27001 certification5.

App languages: English, Spanish, German, Chinese (Simplified), Chinese (Traditional). Works with: Checkout, Shopify Admin, Bundles, Instafeed, Judge.me Product Reviews, Klaviyo, Parcel Panel Order Tracking, Releasit COD Form & Upsells. On the App Store since: March 13, 2017.

Other page builders

AppChecks300 orders2,000 orders10,000 orders
Shogun
5/8 checks passed$39$39$39
PageFly
4/8 checks passed$24$24$24
Replo
4/8 checks passed$119$119$119

Sources

  1. GemPages Landing Page Builder - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
  2. GemPages Pricing, GemPages. Accessed October 8, 2026.
  3. Pricing Plans and FAQs, GemPages Help Center. Accessed October 8, 2026.
  4. Export and Import Templates, GemPages Help Center. Accessed October 8, 2026.
  5. GemPages Privacy Policy, GemPages. Accessed October 8, 2026.
  6. Reviews: GemPages Landing Page Builder (newest, 1 and 2 stars), Shopify App Store. Accessed October 8, 2026.

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