Aisles / Translation / Translate & Adapt
Translate & Adapt review and real cost
Shopify's free app to translate store content, auto-translating up to two languages.
Verdict
Install it if
- Stores adding one or two languages on a $0 budget
- Merchants who want to export and import translations by CSV
- Stores that adapt content between markets that share a language
Skip it if
- Stores outside the 12 listed European countries that need more than two auto-translated languages
- Merchants who cannot check machine translations by hand
Good
- 300 orders$0Free
- 2,000 orders$0Free
- 10,000 orders$0Free
Nothing drives the bill; the only limit is how many languages can be auto-translated2.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
Translate & Adapt passes 5: good, with caveats. What each check means.
- Free to start: passedThe app is free1.
- Prices public at every size: passedIt is free at every store size1.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: failedRated 4.4 on the Shopify App Store, below 4.71.
- 500+ merchant reviews: passed1,408 reviews on the Shopify App Store1.
- Works with Shopify Flow: failedOnly Shopify Admin is listed under Works with1.
- You can take your data: passedShopify documents CSV export of translations from Settings > Languages3.
- Security report named: passedShopify has been issued SOC 2 Type II and SOC 3 reports4.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Free | Free1,2 | Automatic translation, unlimited manual translations, side-by-side editor, market adaptation | Automatic translation for up to 2 languages (up to 8 for stores in 12 listed European countries) |
The app is free1. Stores in Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden, Switzerland and the United Kingdom can auto-translate up to 8 languages; all others get 22. One extra language costs $0 at every store size, and no word limit is published.
Usage charges: None listed1. Free trial: None (the app is free)1.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $0 | Free; one extra language is within the 2 auto-translated languages1,2. No word limit is published. |
| Growing, 2,000 orders | $0 | Free; one extra language is within the 2 auto-translated languages1,2. No word limit is published. |
| Large, 10,000 orders | $0 | Free; one extra language is within the 2 auto-translated languages1,2. No word limit is published. |
What it does
Translate & Adapt is Shopify's own translation app1. It auto-translates store content into up to two languages for free, and you can add manual translations for as many languages as you like in a side-by-side editor1.
It also adapts content between markets that speak the same language, for spelling and messaging differences1.
- Automatic translation that fills untranslated content and updates outdated machine translations2.
- Side-by-side editor for manual translations in as many languages as you like1.
- Adapts spelling and messaging between markets that share a language1.
- Translate from the theme editor or any resource page in the admin1.
- CSV export and import of translations3.
What merchants say
Translate & Adapt is rated 4.4 from 1,408 reviews1. Merchants like the clean side-by-side editor, good automatic translations and tight Shopify integration1. Recent low ratings report translation bugs, the two-language limit and slow answers from Shopify Support5.
Complaints worth knowing
- A September 2026 reviewer says translated notification emails ignore customized email templates5.
- Recent reviews report automatic translation inserting another product's text and missing colour variants5.
- Some merchants only learn of the two-language limit when they reach it5.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
- Shopify says localizing your content boosts traffic, improves SEO and builds trust1.
Your data
You can export translations as a CSV file from Settings > Languages in your Shopify admin, for one language or all, and the file is emailed to you3. Shopify has been issued SOC 2 Type II and SOC 3 reports and is PCI DSS Level 1 compliant4.
App languages: Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, Vietnamese. Works with: Shopify Admin. On the App Store since: August 16, 2022.
Other translation apps
Sources
- Shopify Translate & Adapt - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Automatic translation with Translate & Adapt, Shopify Help Center. Accessed October 8, 2026.
- Translating content using CSV files, Shopify Help Center. Accessed October 8, 2026.
- Shopify Security, Shopify. Accessed October 8, 2026.
- Shopify Translate & Adapt: 1- and 2-star reviews, newest first, Shopify App Store. Accessed October 8, 2026.
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