App Stack Cost

Aisles / Images and SEO / Crush.pics

Crush.pics review and real cost

Compresses store images automatically and renames files and ALT text for image SEO.

Read the fine print4/8 checks passed#2 of 3 in images and seoBy Space Squirrel Ltd.4.8 from 454 App Store reviews

Verdict

Stores that want set-and-forget compression with SEO file names and ALT text get it for $4.99 a month on Micro1. The catch is that plans meter megabytes, not images, so heavy photos push you up a tier, and there is no data export, Shopify Flow support or named security certification1,2,7.

Install it if

  • Small and mid-size stores that want automatic compression for $5 to $10 a month
  • Merchants who want image file names and ALT text built from product data
  • Stores that want to keep compressed images after leaving the app

Skip it if

  • Stores that want AI-written ALT text
  • Merchants who need data export, an API or Shopify Flow
  • Stores with very large photo files and a strict budget

Good

  • Paid plans start at $4.99 a month1.
  • Rated 4.8, with the Built for Shopify badge1.
  • Compressed and renamed images stay in your store after you uninstall4.
  • Original images are kept 30 days for single or bulk restore6.

Not so good

  • Quotas count megabytes, so large photos use up a plan faster2.
  • No time-limited trial and no refunds; the Free plan is a one-time 25 MB2.
  • Fewer than 500 reviews1.
  • No data export, Shopify Flow support or named security certification1,7.
Crush.pics
Monthly bill by store size
  • 300 orders$4.99
    Micro
  • 2,000 orders$4.99
    Micro
  • 10,000 orders$9.99
    Pro

The bill follows megabytes of images processed each month, so file size matters as much as image count; our figures assume new images average 2.5 MB or less2.

Public prices, billed monthly, checked October 8, 2026.

The eight checks

Crush.pics passes 4: read the fine print. What each check means.

  • Free to start: passedA Free plan gives a one-time 25 MB of compression, which Crush offers as its trial2.
  • Prices public at every size: passedEvery plan price and monthly quota is published, up to 100 GB a month2.
  • Built for Shopify: passedThe listing shows the Built for Shopify badge1.
  • Rated 4.7 or higher: passedRated 4.8 on the Shopify App Store1.
  • 500+ merchant reviews: failedThe listing has 454 reviews, under 5001.
  • Works with Shopify Flow: failedShopify Flow is not listed under Works with1.
  • You can take your data: failedCrush documents no CSV export or public API; it only notes that images stay compressed if you uninstall4.
  • Security report named: failedThe privacy policy names AWS for storage but no SOC 2 Type II report or ISO 27001 certification7.

Pricing

PlanPriceIncludesLimits
FreeFree1,2Image compression, 30-day backup25 MB one-time
Micro$4.99/month1,2Automatic and manual compression, SEO file and ALT text renaming, 30-day backup500 MB of images/month; 100 images/hour
Pro$9.99/month1,2Automatic and manual compression, SEO file and ALT text renaming, 30-day backup2 GB of images/month; 200 images/hour
Advanced$19.99/month1,2Automatic and manual compression, SEO file and ALT text renaming, 30-day backup5 GB of images/month; 500 images/hour
Premium$39.99/month2Compression, ALT text, file renaming, automations, 30-day backups15 GB of images/month; 1,000 images/hour
Plus$79.99/month2Compression, ALT text, file renaming, automations, 30-day backups50 GB of images/month; 2,000 images/hour
Enterprise$149.99/month2Compression, ALT text, file renaming, automations, 30-day backups100 GB of images/month; 5,000 images/hour

Crush meters data, not images2. Micro costs $4.99 for 500 MB a month, Pro $9.99 for 2 GB and Advanced $19.99 for 5 GB, with larger plans up to $149.99 for 100 GB2. Unused quota does not roll over2. If new photos average 2.5 MB or less, Micro covers stores adding 40 or 200 images a month, and Pro covers 8001. There are no refunds2.

Usage charges: None listed; when the monthly quota runs out you wait for the next cycle or upgrade, and Shopify charges the prorated difference2.. Free trial: None; the Free plan's one-time 25 MB acts as the trial2.

How we worked out the bill

Store sizePer monthArithmetic
Small, 300 orders$4.99Micro, $4.99 a month for 500 MB, covers 40 new images unless they average over 12.5 MB each1. The Free plan is a one-time 25 MB, so it does not cover a monthly flow2.
Growing, 2,000 orders$4.99Micro's 500 MB covers 200 new images if they average 2.5 MB or less: $4.99 a month1.
Large, 10,000 orders$9.99800 images at up to 2.5 MB each need up to 2 GB, Pro's monthly quota, at $9.991. Micro would cover them only if they average 625 KB or less.

What it does

Crush, also sold as Crush.pics, compresses the images in your Shopify store and renames files and ALT text so search engines understand them1. You set compression and naming rules once and it works in the background as images arrive1,3.

The app launched in June 2016, is built by Space Squirrel Ltd. in the UK and carries the Built for Shopify badge1.

  • Automatic compression of product, collection, blog, page and Shopify Files images1,5.
  • SEO file names and ALT text built from product fields such as vendor, type and title3.
  • Balanced, Conservative or Custom compression presets3.
  • 30-day backup with single or bulk restore6.
  • Theme images and externally hosted images are not compressed5.

What merchants say

The app is rated 4.8 from 454 reviews, with 90% at five stars1. Merchants describe it as set-and-forget compression that lifts PageSpeed scores without visible quality loss1. Recent reviews from April 2026 criticise a redesigned interface and slower automation8.

Complaints worth knowing

  • April 2026 reviews criticise a redesigned interface and automation that is slow to start; one reviewer later raised the rating after the developer promised fixes8.
  • A seven-year user says the app still lacks AI-written ALT text8.

What the developer claims

Numbers the developer publishes about itself. We have not verified them.

  • Crush says a typical store drops over half its image weight with no visible change3.

Your data

Crush stores images and its database on Amazon S3 and delivers compressed images through Amazon CloudFront7. The privacy policy says European data may be transferred to Canada and the United States, and it names no SOC 2 or ISO 27001 certification7. Originals are kept for 30 days for restores6. There is no documented export, but compressed and renamed images stay in your store if you remove the app4.

App languages: English. Works with: Shopify Admin, image optimizer, speed. On the App Store since: June 6, 2016.

Other image and SEO apps

AppChecks300 orders2,000 orders10,000 orders
TinySEO
6/8 checks passed$0$4.50$14
Plug in SEO
4/8 checks passed$29.99$49.99$79.99

Sources

  1. Crush: Speed & Image Optimizer - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
  2. Crush.pics Pricing, Crush.pics. Accessed October 8, 2026.
  3. Crush.pics - Image Compression & Optimization for Shopify, Crush.pics. Accessed October 8, 2026.
  4. Plans & Billing, Crush.pics Help Center. Accessed October 8, 2026.
  5. Which Images Get Compressed, Crush.pics Help Center. Accessed October 8, 2026.
  6. Restoring Images, Crush.pics Help Center. Accessed October 8, 2026.
  7. Privacy Policy, Crush.pics. Accessed October 8, 2026.
  8. Crush: Speed & Image Optimizer reviews, newest first - Shopify App Store, Shopify App Store. Accessed October 8, 2026.

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