Aisles / Email and SMS / Omnisend
Omnisend review and real cost
Email, SMS and web push marketing with popups, signup forms and prebuilt automations.
Verdict
A good fit for stores that want strong email automation with 24/7 support on every plan, including free. The catch is that SMS now needs the Pro plan, which lifts a 20,000-contact store from $265 to about $515 a month.
Install it if
- Small stores starting on a free plan that still want live support
- Stores switching email tools that want the migration done for them
- Email-first stores that may add SMS later
Skip it if
- Stores that want SMS on a low-cost email plan
- Brands that need a named SOC 2 or ISO 27001 certification
- Stores planning to blast a large, cold list right after switching
Good
- 300 orders$95Pro + SMS
- 2,000 orders$515Pro + SMS
- 10,000 orders$2,034Pro + SMS
Contact count sets the plan price and SMS is a separate monthly spend on Pro; email only on Standard costs $50, $265 and $900 at the three sizes2.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
Omnisend passes 6: good, with caveats. What each check means.
- Free to start: passedFree plan for up to 250 contacts and 500 emails a month2.
- Prices public at every size: passedThe pricing page lists every contact tier and the US SMS rates, so all three sizes can be priced2,3.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: passedRated 4.7 on the Shopify App Store1.
- 500+ merchant reviews: passed3,186 reviews on the Shopify App Store1.
- Works with Shopify Flow: passedShopify Flow is listed under Works with1.
- You can take your data: passedOmnisend's help centre explains how to export contacts to a CSV file4.
- Security report named: failedOmnisend's data processing agreement describes its controls on Google Cloud but names no SOC 2 report or ISO 27001 certificate5.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Free | $01,2 | 250 contacts, 500 emails a month, popups and forms, abandoned cart and welcome automations, AI segments, 24/7 support | 250 contacts; 500 emails a month; Omnisend branding on emails and forms |
| Standard | $16/month1,2,3 | 6,000 emails a month at 500 contacts, unlimited web push, Forms AI, no Omnisend branding | Price rises with contacts: $50 for 3,000, $265 for 20,000, $900 for 100,000; emails capped at 12x list size; no SMS for new subscribers |
| Pro | $59/month1,2,3 | Unlimited emails, advanced reporting, product recommender AI, dynamic content, SMS add-on | Price rises with contacts: $70 for 3,000, $375 for 20,000, $1,334 for 100,000; SMS billed separately |
Plans are priced by contact count, and new paid plans get 30% off the first three months1. Standard costs $16 for 500 contacts and $50, $265 and $900 at 3,000, 20,000 and 100,000 contacts, with sends capped at 12 times your list size2. Pro removes the email cap and costs $59 for 2,500 contacts, rising to $70, $375 and $1,334 at our three sizes2. Since May 4, 2026, new subscribers can add SMS only on Pro, as a monthly dollar subscription from $0.009 a US text3. With SMS included, our stores pay about $95, $515 and $2,034 a month. Omnisend's SMS help page does not mention carrier fees3.
Usage charges: SMS on Pro is a monthly dollar subscription: $0.009 per US text below $50 a month, $0.0085 from $50, $0.008 from $1,000 and $0.007 from $10,0003. Unused credits roll over for 60 days3.. Free trial: None; free plan instead1.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $95 | Pro for 2,501-3,000 contacts $70 + 2,400 texts x $0.009 = $21.60, bought as the $25 monthly SMS tier = $952,3 |
| Growing, 2,000 orders | $515 | Pro for 18,501-20,000 contacts $375 + 16,000 texts x $0.0085 = $136, bought as the $140 SMS tier = $5152,3 |
| Large, 10,000 orders | $2,034 | Pro for 95,001-100,000 contacts $1,334 + 80,000 texts x $0.0085 = $680, bought as the $700 SMS tier = $2,0342,3 |
What it does
Omnisend sends email, SMS and web push campaigns and automations for Shopify stores1. It includes popups and signup forms, prebuilt welcome and abandoned-cart flows, and an AI segment builder1,2. You can also drive it from ChatGPT or Claude through its MCP connection1.
Support is 24/7 by live chat and email on every plan, including the free one, and Omnisend migrates your lists, segments and flows from your old tool at no charge2.
- Email campaigns, SMS, MMS and web push from one account1,2.
- Popups, spin-to-win and signup forms, with Forms AI to build them from a prompt1,2.
- Prebuilt welcome, abandoned cart and post-purchase automations1.
- AI segment builder that creates segments from plain-language prompts2.
- Connects to ChatGPT or Claude through MCP to build campaigns and segments1.
- A dedicated account expert for accounts paying $400 a month or more2.
What merchants say
Omnisend is rated 4.7 from 3,186 reviews, with 89% five-star and 5% one-star ratings1. Merchants praise the editor, abandoned-cart and welcome flows, and fast, patient 24/7 support1. Recent 1-star reviews describe account suspensions, deliverability drops after switching, and refused refunds; Omnisend replies to each one in public6.
Complaints worth knowing
- Recent 1-star reviews describe sudden account suspensions and lost access to data6.
- Some merchants report deliverability drops after moving a large list; Omnisend attributes them to inbox-provider rate limits6.
- Reviewers say refund requests after these problems were refused6.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
Your data
Owners, admins and analysts can export contacts to a CSV file from the Audience Export page4. Omnisend runs on Google Cloud Platform, according to its data processing agreement5. The agreement describes its security controls but does not name a SOC 2 report or ISO 27001 certificate5.
App languages: English. Works with: Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge, Yotpo. On the App Store since: March 10, 2014.
Other email and SMS apps
| App | Checks | 300 orders | 2,000 orders | 10,000 orders |
|---|---|---|---|---|
| 7/8 checks passed | $105 | $570 | $2,275 | |
| 5/8 checks passed | $57 | $197 | $984 | |
| 4/8 checks passed | Quote | Quote | Quote |
Sources
- Omnisend Email Marketing & SMS - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Official Omnisend Email & SMS Pricing Plans, Omnisend. Accessed October 8, 2026.
- Manage Your Omnisend SMS Credits Subscription, Omnisend Help Center. Accessed October 8, 2026.
- Export Contacts to a File, Omnisend Help Center. Accessed October 8, 2026.
- Data Processing Agreement, Omnisend. Accessed October 8, 2026.
- Omnisend Email Marketing & SMS reviews (1-2 stars, newest), Shopify App Store. Accessed October 8, 2026.
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