Aisles / Loyalty and referrals / Smile
Smile review and real cost
Points, referrals and VIP tiers for Shopify stores, priced by monthly orders.
Verdict
Install it if
- Small stores that want a free or $15 loyalty program
- Stores that also sell in person with Shopify POS
- Brands that need a SOC 2 Type II report from their vendor
Skip it if
- High-volume stores that cannot commit to yearly billing, since Growth's per-order charges add up
- Developers who need API access on a mid-tier plan
Good
- 300 orders$15Essential
- 2,000 orders$199Growth
- 10,000 orders$1,699Growth
Monthly orders drive the bill; above 2,500 orders Growth adds $20 for every 100 orders1.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
Smile passes 8: easy pick. What each check means.
- Free to start: passedA free plan covers up to 200 orders a month, and paid plans have a 14-day trial1.
- Prices public at every size: passedGrowth's $199 fee and $20 per extra 100 orders are public, so even 10,000 orders can be priced without a quote1,3.
- Built for Shopify: passedThe listing shows the Built for Shopify badge1.
- Rated 4.7 or higher: passedRated 4.9 on the Shopify App Store1.
- 500+ merchant reviews: passed4,622 reviews on the Shopify App Store1.
- Works with Shopify Flow: passedShopify Flow is listed under Works with, and Flow triggers come with Essential1,2.
- You can take your data: passedSmile Admin exports customers to CSV, XLSX or JSON4.
- Security report named: passedSmile names a current SOC 2 Type II audit report, audited every year6,7.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Free | $01 | Points, rewards, referrals, branding, multi-language, POS | Up to 200 orders a month |
| Essential | $15/month1,2 | Loyalty page, free product rewards, nudges, analytics, Shopify Flow triggers, 1 integration | Up to 500 orders a month |
| Standard | $79/month1 | Bonus events, points on product pages, subscription rewards, loyalty segments, 2 integrations | Up to 1,000 orders a month |
| Growth | $199/month + $20 per 100 orders over 2,5001,3 | Loyalty Hub, VIP tiers, benchmarks, unlimited integrations | 2,500 orders a month included |
| Plus | $999/month, billed yearly + $5 per 100 orders over 7,5002,3 | Migration and launch plan, program monitoring, priority support, API access | 7,500 orders a month included; yearly billing only |
| Enterprise | Contact for quote2 | Unlimited orders and integrations, custom API rate limits, data warehouse sync | For retailers with over $40M in yearly revenue |
Plans are priced by monthly orders1. Free covers 200 orders, Essential costs $15 for 500, Standard $79 for 1,000 and Growth $199 for 2,5001. Above that, Growth adds $20 for each extra 100 orders, so a 10,000-order store pays $1,699 a month1. Plus costs $999 a month billed yearly, includes 7,500 orders and charges $5 per extra 100, which is $1,124 at 10,000 orders if you commit for a year3.
Usage charges: Growth: $20 per 100 orders above 2,500 a month1,3. Plus: $5 per 100 orders above 7,500 a month3.. Free trial: 14 days on paid plans; free plan up to 200 orders a month1.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $15 | 300 orders is above Free's 200; Essential covers up to 500 for a flat $151. |
| Growing, 2,000 orders | $199 | 2,000 orders is above Standard's 1,000; Growth includes 2,500 orders for $1991. |
| Large, 10,000 orders | $1,699 | Growth $199 + (10,000 − 2,500) ÷ 100 × $20 = $199 + $1,500 = $1,699. Plus would be $999 + 25 × $5 = $1,124 a month but is billed yearly only1,3. |
What it does
Smile runs points, referral and VIP programs for Shopify stores. It has been on the App Store since December 20141. Every plan, including Free, has points, rewards, referrals and branding; paid plans add a loyalty page, nudges and, on Growth, VIP tiers1.
- Points, rewards and referrals on every plan, including Free1.
- Dedicated loyalty page, free product rewards and nudges from Essential1.
- VIP tiers and the Loyalty Hub inside customer accounts on Growth1.
- Loyalty shown on product pages and at checkout1.
- Works with Shopify POS, Klaviyo, Gorgias, Judge.me and Recharge1.
What merchants say
Smile is rated 4.9 from 4,622 reviews1. Merchants praise the easy setup, the POS and Klaviyo connections and responsive support1. Of 93 one- and two-star reviews, recent ones cite slow support, unexpected charges and widgets that did not display8.
Complaints worth knowing
- Recent one-star reviews report charges the merchant did not expect, including one on the free plan8.
- Several reviewers say support took days to answer8.
- Some report loyalty blocks not showing on the store after setup8.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
Your data
You can export customers from Smile Admin as CSV, XLSX or JSON4. The Smile API is only on Plus and Enterprise5. Smile names a current SOC 2 Type II audit report, available through its security hub, and an annual third-party penetration test6,7.
App languages: English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, Spanish. Works with: Checkout, Customer accounts, Shopify POS, Shopify Flow, Shopify Admin, Gorgias, Judge.me, Klaviyo, Loox, Mailchimp, Recharge. On the App Store since: December 2, 2014.
Other loyalty apps
| App | Checks | 300 orders | 2,000 orders | 10,000 orders |
|---|---|---|---|---|
| 7/8 checks passed | $15 | $129 | $129 | |
| 5/8 checks passed | $0 | Quote | Quote |
Sources
- Smile: Loyalty Program Rewards - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Smile pricing, Smile.io. Accessed October 8, 2026.
- Understand usage-based pricing, Smile.io. Accessed October 8, 2026.
- Filter and export customers, Smile.io. Accessed October 8, 2026.
- Smile API overview, Smile.io. Accessed October 8, 2026.
- Security and compliance, Smile.io. Accessed October 8, 2026.
- Smile Plus and Enterprise, Smile.io. Accessed October 8, 2026.
- Smile: Loyalty Program Rewards reviews - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
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