Aisles / Analytics and attribution / Northbeam
Northbeam review and real cost
First-party multi-touch ad attribution and marketing dashboards for brands with sizeable ad budgets.
Verdict
Install it if
- Brands spending six or seven figures a year on paid ads across several channels
- Teams that want attribution data piped into their own warehouse
- Brands that want media strategist help alongside the software
Skip it if
- Small stores with modest ad budgets
- Merchants who want to try before talking to sales
- Stores that run their automations through Shopify Flow
Good
The eight checks
Northbeam passes 3: read the fine print. What each check means.
- Free to start: failedThe app is free to install, but there is no free plan or free trial; plans are quoted1,2.
- Prices public at every size: failedEvery plan says to contact Northbeam for a quote, and the price depends on pageviews2.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: passedRated 5.0 on the Shopify App Store, from only 3 reviews1.
- 500+ merchant reviews: failed3 reviews on the Shopify App Store, under 5001.
- Works with Shopify Flow: failedShopify Flow is not listed under Works with on the listing1.
- You can take your data: passedNorthbeam documents CSV exports and a Data Export API to Google Cloud Storage or Amazon S34.
- Security report named: passedNorthbeam says it is SOC 2 Type 2 compliant, with the report available on request3.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Growth | Quote2 | Multi-touch attribution, dashboards, Northbeam MCP, support from a Northbeam agency partner | Seven-figure brands spending under $200K a month on ads |
| Starter | From $1,500/month (quote)2 | First-party multi-touch attribution, omnichannel dashboards, Northbeam Apex, Clicks + Deterministic Views, Northbeam MCP | Brands spending under $1.5M a year on ads; month-to-month for Shopify brands |
| Professional | From $3,500/month (quote)2 | Everything in Starter plus unlimited users, exports and integrations, any ecommerce platform, dedicated media strategist | Up to $500K a month in ad spend; annual terms |
| Enterprise | Quote2 | Everything in Professional plus media buying guidance, dedicated success manager and Slack channel, optional hourly data | Over $500K a month in ad spend; annual terms |
Northbeam picks your plan by ad spend and quotes the price2. All three of our store sizes spend under $1.5M a year on ads, so they fall in Starter, which starts at $1,500 a month2. Northbeam says the actual monthly price depends on your pageviews, so a bigger store should expect a higher quote2. Starter is month-to-month for Shopify brands, while Professional ($3,500 and up) and Enterprise are annual contracts2.
Usage charges: The monthly price is set by your site's pageviews and data refresh cadence; rates are not published1,2.. Free trial: None.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | Quote | Starter covers brands spending under $1.5M a year on ads ($43,200 here). It starts at $1,500 a month, but the price is quoted from your pageviews2 |
| Growing, 2,000 orders | Quote | Starter covers ad spend under $1.5M a year ($288,000 here). It starts at $1,500 a month, but the price is quoted from your pageviews2 |
| Large, 10,000 orders | Quote | Starter covers ad spend under $1.5M a year ($1,440,000 here). It starts at $1,500 a month, but the price is quoted from your pageviews2 |
What it does
Northbeam is a marketing attribution platform for ecommerce, listed on the Shopify App Store since October 20221. It uses first-party data to show which channels, campaigns and creatives drive revenue, with dashboards by funnel stage and channel1.
Plans add view-through attribution, Northbeam Apex for feeding conversion data back to ad platforms and, on higher tiers, a dedicated media strategist2.
- First-party multi-touch attribution across all ad channels2.
- Clicks + Deterministic Views credits revenue to ads that are seen but not clicked2.
- Northbeam Apex sends first-party conversion data back to ad platforms2.
- Custom alerts on spend and performance metrics1.
- Northbeam MCP for asking questions about your data in AI tools2,4.
- Data Export API to Google Cloud Storage or Amazon S34.
What merchants say
Northbeam is rated 5.0 on the Shopify App Store, but from only 3 reviews, all posted in August 20231. Those reviewers praise detailed attribution across models and windows and knowledgeable support1. There are not enough recent reviews to judge current satisfaction.
Complaints worth knowing
- All 3 listing reviews date from August 2023, so there is little recent merchant feedback on the App Store1.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
Your data
Northbeam offers a Sales page export to CSV, a Touchpoints Export on some plans, a Data Export API to Google Cloud Storage or Amazon S3, and a read-only MCP server4. It runs mostly on Google Cloud Platform, encrypts data at rest and in transit, and says it is SOC 2 Type 2 compliant, with the report available on request3.
App languages: English. Works with: Checkout. On the App Store since: October 19, 2022.
Other analytics apps
| App | Checks | 300 orders | 2,000 orders | 10,000 orders |
|---|---|---|---|---|
| 3/8 checks passed | $750 | $750 | $1,125 | |
| 3/8 checks passed | Quote | Quote | Quote |
Sources
- Northbeam - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Northbeam - Pricing, Northbeam. Accessed October 8, 2026.
- Data Security, Northbeam. Accessed October 8, 2026.
- Which export should I use?, Northbeam Docs. Accessed October 8, 2026.
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