App Stack Cost

Aisles / Analytics and attribution / Triple Whale

Triple Whale review and real cost

Ecommerce analytics and attribution with a pixel, dashboards and the Moby AI operator.

Read the fine print3/8 checks passed#3 of 3 in analytics and attributionBy Triple Whale4.0 from 91 App Store reviews

Verdict

Start on the free plan for a one-screen view of sales, ads and first- and last-click attribution, and move to Foundation at $219 a month if you need multi-touch attribution1. The catch: paid plans are 12-month commitments priced by revenue tier, and Triple Whale does not publish the tier prices2.

Install it if

  • Stores that want a free dashboard for sales, ads and basic attribution
  • Brands that want multi-touch attribution with an AI analyst on top
  • Teams that want custom dashboards and a SQL editor over their store data

Skip it if

  • Stores that want month-to-month paid plans they can cancel any time
  • Merchants who want to know the price at their revenue before talking to sales
  • Stores that run their automations through Shopify Flow

Good

  • Free plan with 10 users, ad and email integrations, the Triple Pixel and first- and last-click attribution1.
  • Names SOC 2 Type 2 compliance on its pricing page2.
  • CSV export from any attribution dashboard table3.
  • Every paid plan includes unlimited users and as many stores as you need2.

Not so good

  • Foundation, Automate and Enterprise are 12-month subscriptions, even when billed monthly2.
  • Prices depend on annual GMV, and the tier prices are not published2.
  • Your plan moves up automatically as revenue grows, unless you prepay a year2.
  • Rated 4.0 from 91 reviews, with 18% one-star ratings1.
Triple Whale
Monthly bill by store size
  • 300 ordersQUOTE
    Foundation (from $219)
  • 2,000 ordersQUOTE
    Foundation
  • 10,000 ordersQUOTE
    Foundation

Revenue drives the bill: paid plans are priced by annual GMV, and Triple Whale moves you to a higher tier as revenue grows2.

Public prices, billed monthly, checked October 8, 2026.

The eight checks

Triple Whale passes 3: read the fine print. What each check means.

  • Free to start: passedA Free plan with no time limit includes dashboards, the Triple Pixel and first- and last-click attribution1.
  • Prices public at every size: failedPaid plans are priced by annual GMV, and the tier prices are not published2.
  • Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
  • Rated 4.7 or higher: failedRated 4.0 on the Shopify App Store, below 4.71.
  • 500+ merchant reviews: failed91 reviews on the Shopify App Store, under 5001.
  • Works with Shopify Flow: failedShopify Flow is not listed under Works with on the listing1.
  • You can take your data: passedTriple Whale documents CSV export from any attribution dashboard table3.
  • Security report named: passedTriple Whale names SOC 2 Type 2 and says SOC 2 compliance covers every tier2.

Pricing

PlanPriceIncludesLimits
Free$0110 users, ad, Amazon, email and SMS integrations, 12-month lookback, first- and last-click attribution, standard post-purchase survey, Triple Pixel12-month data lookback
Foundation$219/month (listed; priced by annual GMV)1,2Multi-touch attribution, creative and product analytics, Sonar Optimize and Sonar Send, cohorts and segments, custom dashboards and SQL editor, Moby AI operator12-month subscription; price rises with revenue tier
Automate$749/month (listed; priced by annual GMV)1,2Everything in Foundation plus Moby Automations, Moby Specialists, creative generation, contextual benchmarks, autonomous actions12-month subscription; price rises with revenue tier
EnterpriseContact sales2Incrementality testing, media mix modeling, retail data, custom onboarding, SOC 2 Type 2 and tailored agreements—

The Free plan costs nothing and covers dashboards with first- and last-click attribution1. Multi-touch attribution starts on Foundation, listed at $219 a month, and Automate is listed at $7491. Triple Whale sets paid prices by annual GMV and moves you up a tier as revenue grows, but it does not publish the tiers, so growing and large stores need a quote2. Paid plans are 12-month subscriptions; you can pay monthly or prepay a year and get two months free2.

Usage charges: None listed, but Triple Whale may bill some charges outside your Shopify invoice1.. Free trial: None; the Free plan has no time limit1,2.

How we worked out the bill

Store sizePer monthArithmetic
Small, 300 ordersQuoteMulti-touch attribution starts on Foundation, listed from $219 a month1. Triple Whale prices by annual GMV ($216,000 here) and does not publish its tiers, so the price for this store needs a quote2.
Growing, 2,000 ordersQuoteFoundation is priced by annual GMV ($1,440,000 here); Triple Whale does not publish tier prices, so you need a quote2
Large, 10,000 ordersQuoteFoundation is priced by annual GMV ($7,200,000 here); Triple Whale does not publish tier prices, so you need a quote2

What it does

Triple Whale is an analytics and attribution platform for ecommerce, listed on the Shopify App Store since December 20201. It pulls sales, ads, email and subscription data into one view, tracks visitors with the Triple Pixel and adds Moby, an AI operator that answers questions and acts in ad accounts1.

Paid plans add multi-touch attribution, custom dashboards and a SQL editor (Foundation), then scheduled AI automations (Automate)1.

  • Triple Pixel tracking for cross-device attribution1.
  • Moby AI operator that answers questions, builds creatives and acts in ad accounts1.
  • Automations that run recurring jobs on a schedule (Automate plan)1.
  • Compass: media mix modeling, multi-touch attribution and incrementality testing1.
  • Sonar data enrichment for ad and retention tools, included on paid plans1,2.
  • Custom dashboards and a SQL editor on Foundation1.

What merchants say

Triple Whale is rated 4.0 from 91 reviews; 78% of ratings are five stars and 18% are one star1. Five-star reviews praise individual support staff and the depth of the tools4. Recent low ratings mention a misleading partner promotion, AI credits that cost extra, hard-to-reach support and VAT counted in revenue4.

Complaints worth knowing

  • An October 2026 one-star review says an in-dashboard partner offer promised ad credit on terms that turned out different4.
  • Recent reviews say AI features need extra credits and that AI usage limits on Foundation are not made clear4.
  • A July 2026 review says revenue figures include VAT4.
  • An April 2026 review calls the interface buggy and too heavy for a small team4.

What the developer claims

Numbers the developer publishes about itself. We have not verified them.

  • Triple Whale says more than 60,000 brands use it1.

Your data

You can export any attribution dashboard table to CSV, though exports are manual, not scheduled3. Triple Whale names SOC 2 Type 2 on its pricing page and says SOC 2 compliance is available on every tier2. Where data is stored is not published.

App languages: English. Works with: Checkout, Customer accounts, Facebook, Google Ads, Gorgias, Klaviyo, Recharge, TikTok. On the App Store since: December 4, 2020.

Other analytics apps

AppChecks300 orders2,000 orders10,000 orders
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3/8 checks passed$750$750$1,125
Northbeam
3/8 checks passedQuoteQuoteQuote

Sources

  1. Triple Whale - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
  2. Pricing - Triple Whale, Triple Whale. Accessed October 8, 2026.
  3. Export Attribution Data to CSV, Triple Whale Help Center. Accessed October 8, 2026.
  4. Reviews: Triple Whale (newest), Shopify App Store. Accessed October 8, 2026.

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