Aisles / Pop-ups and forms / Privy
Privy review and real cost
Popups, signup forms and optional email and SMS marketing for growing a store's contact list.
Attentive bought Privy in 2021 and said it would run as a standalone division5.
Verdict
Fine for a small store that wants easy popups and may add email later. The catch is billing: the popup plan climbs with page views, and recent reviews complain about unexpected charges and trouble cancelling.
Install it if
- Small stores that want simple popups, spin-to-win and exit offers
- Stores that want popups, email and SMS in one tool
- Stores that send signups to Klaviyo, Mailchimp or Attentive
Skip it if
- High-traffic stores, since price follows page views
- Merchants who want Shopify Flow automation
- Brands that need a named SOC 2 or ISO 27001 certification
Good
- 300 orders$24Pop Ups & Displays
- 2,000 orders$168Pop Ups & Displays
- 10,000 orders$420Pop Ups & Displays
Monthly page views set the price, and since every session has at least one page view, these figures are the floor2.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
Privy passes 4: read the fine print. What each check means.
- Free to start: passed15-day free trial with no credit card required2.
- Prices public at every size: passedPage-view tiers for the popup plan are listed up to 3.5 million page views2.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: failedRated 4.5 on the Shopify App Store, below 4.71.
- 500+ merchant reviews: passed4,208 reviews on the Shopify App Store1.
- Works with Shopify Flow: failedShopify Flow is not listed under Works with1.
- You can take your data: passedPrivy's knowledge base explains how to export contacts to a CSV file3.
- Security report named: failedPrivy's data processing addendum names no SOC 2 report or ISO 27001 certificate4.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Pop Ups & Displays | $24/month1,2 | Unlimited popups and displays, all popup types, advanced targeting, multi-step and quiz forms, third-party sync, templates | Up to 10,000 page views a month; $48 for 25,000, $84 for 50,000, $168 for 100,000, $300 for 200,000, $420 for 500,000 |
| $30/month1,2 | Unlimited email sends, popups, flows, segmentation, reporting, 250 SMS credits | Up to 1,500 mailable contacts; moves up a tier automatically as contacts grow | |
| Email and SMS | $45/month1 | Everything in Email plus SMS marketing, SMS targeting and automation | Up to 1,500 email contacts and 1,250 SMS credits |
The Pop Ups & Displays plan is priced by monthly page views: $24 for 10,000, $84 for 50,000, $168 for 100,000 and $420 for 500,0002. Every session has at least one page view, so our three stores pay at least $24, $168 and $420 a month, and more if shoppers view several pages. Email starts at $30 a month for 1,500 mailable contacts, and you move up a tier automatically when you pass the limit2.
Usage charges: Pop Ups & Displays: none listed; the price steps up with monthly page views2. Email plans move up a tier automatically when you pass the contact limit2.. Free trial: 15 days, all features except SMS2.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $24 | 10,000 sessions = at least 10,000 page views: the 10,000 tier at $242. More pages per visit means $48 (25,000) or $84 (50,000) |
| Growing, 2,000 orders | $168 | 65,000 sessions = at least 65,000 page views: the 100,000 tier at $1682. Above 100,000 page views it is $300 (200,000) |
| Large, 10,000 orders | $420 | 330,000 sessions = at least 330,000 page views: the 500,000 tier at $4202. Above 500,000 page views it is $600 (1,000,000) |
What it does
Privy is a list-growth app with popups, signup forms and optional email and SMS marketing1. The popup plan includes unlimited popups, all popup types, advanced targeting, multi-step forms and quizzes, and sync to other tools1. Collected contacts sync to Shopify and to tools such as Klaviyo2.
Attentive bought Privy in 2021 and said it would run as a standalone division5.
- Unlimited popups and displays, including spin-to-win, exit intent and cart saver popups1,2.
- Multi-step forms and mini quizzes1.
- Advanced targeting and A/B testing1,2.
- Landing pages and embedded forms2.
- Signups sync to Shopify and to tools such as Klaviyo2.
- Email and SMS campaigns and automations on the paid email plans1.
What merchants say
Privy is rated 4.5 from 4,208 reviews, with 75% five-star and 4% one-star ratings1. Merchants like the easy popup builder, list growth and having popups, email and SMS in one place1. Recent low ratings focus on billing: charges above the chosen plan, charges after uninstalling, and support that is hard to reach6.
Complaints worth knowing
- Recent 1-star reviews say merchants were charged more than the plan they chose, such as $45 a month instead of $156.
- Several reviewers say charges continued after they uninstalled the app6.
- Reviewers say support is hard to reach6.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
- No email sending limits, annual contracts or hidden fees2.
Your data
Contacts export to a CSV file sent by email, or straight to a linked account3. Privy's data processing addendum lists Amazon Web Services in the United States as its cloud host4. It does not name a SOC 2 report or ISO 27001 certificate4.
App languages: English, French, Spanish, Portuguese (Brazil). Works with: Checkout, Attentive, Emotive, Klaviyo, Mailchimp, Postscript, Smile.io. On the App Store since: June 24, 2015.
Other pop-up apps
Sources
- Privy - Email, SMS & Pop Ups - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Privy Pricing | Email & SMS Plans, Privy. Accessed October 8, 2026.
- Exporting Contacts, Privy Knowledge Base. Accessed October 8, 2026.
- Data Processing Addendum, Privy. Accessed October 8, 2026.
- Attentive achieves Privy takeover, Global Venturing. Accessed October 8, 2026.
- Privy reviews (1-2 stars, newest), Shopify App Store. Accessed October 8, 2026.
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